Driftershifters - Liverpool 2018

Live event & broadcast package with data integration.

Rigged with proximity and speed sensors we took over the streets of Liverpool, built a pinball machine inspired race track and introduced the UK to the biggest, loudest; most precise motorsport…Red Bull Drift Shifters!

The name of the game is for the drifters to score points based on speed, angle and proximity of their cars to the obstacles. The closer, the better!

Our role was to design & develop the live broadcast graphics package integrating realtime sensor and score data. 

The event was broadcasted live on Red Bull TV and Facebook Live, catch up on demand.

Client

Fastlane Entertainment / Red Bull Media House

Role

Broadcast Graphics Operator, Broadcast Design, Motion Graphic Designer, VizRT

Tools

Adobe After Effects, Adobe Illustrator, Adobe Photoshop and VizRT