CHANNEL 4 : FUTURE SOUNDS
TV Programme Branding & Packaging

Hosted by Mistajam, Channel 4 further embed itself in new music discovery by shining a spotlight on up and coming music talent throughout the new 5 part TV show.

To represent and unite a young, diverse, genre hopping spectrum of music we created a range of vibrant colour gradients so the show wasn't limited to one colour palate. Additionally we wanted to ensure the visual identity advances the idea of modern music through a rich array of expression, which we executed via the use of performance imagery and footage.  

The final delivery was a TV show design tool kit which included brand development for above and below the line campaigns; bumpers, lower thirds, transitions, wipes and the opening title sequence which we shot at 100 f/p/s in 4K on the Sony FS7.

More info and video references in the portfolio section.

KRISS KYLE'S KALEIDOSCOPE
Brand Package

Kriss Kyle is widely regarded as one of the most unique and creative BMX riders of his generation, and Kaleidoscope is his most ambitious project to date.  Kriss performs a number of world’s first tricks in an ever-changing environment of forced perspective and optical illusions.

Playing on the optical illusion theme we wanted to ensure the brand identity carried some of these attributes through; so we developed an icon that was inspired by the hexagons created within a traditional kaleidoscope, but also looked like a 3D cube with a hidden ‘K’ within it...which played perfectly on the "See things differently" campaign tag line.

In addition to designing the visual identity and graphic system we developed the brand bible for use across the whole communications strategy, ensuring brand continuity when connecting with the audience.  The final set of deliverables included an animated identity for the Cinema release of the film, web design templates, various interactive and static assets for social and the brand guidelines.

More info and video references in the portfolio section.

RED BULL HARDLINE
Live Broadcast Graphics

The hills of Dyfi Valley in Wales, United Kingdom, are moulded into a relentless test of MTB skill as twenty of the world’s best and bravest riders are put to the test in this one-of-a-kind race.

Taking visual cues from earthy natural tones we created a live outside broadcast graphics package which was inspired by dirt and rock fragments being flung across the screen; but also with a key focus on workflow efficiency.  

To connect the audience with the show we also created a Facebook Live tool-kit, which included hashtag voting and user comments, so fans can interact and contribute.  Other assets such as rider times and leaderboards required data integration and were populated live in real-time; therefore a range graphics for the OB were designed to be compatible across both broadcasts (1:1 & 16:9).

More info and video references in the portfolio section.

ACOUSTIC EAST
Music Festival Visuals

Acoustic East is a carefully curated music festival which showcases both up-and-coming and established artists in intimate East London surroundings.  Our role was to develop the brand identity and provide a backdrop for artists in the form of bespoke visuals.  

Using 2 x high spec projectors, Resolume Arena and a 3500 x 1080 pixel canvas we created a geometric landscape inspired audio visual package which we triggered live.

More info and video references in the portfolio section.