KRISS KYLE'S KALEIDOSCOPE BRAND IDENTITY

Brand design & development for award winning BMX film.

Never before seen tricks and optical illusions were at the heart of Kriss Kyle and Red Bull’s BMX film Kaleidoscope which incorporates moving set pieces and dynamic filmmaking techniques. Produced by Ridley Scott Associates and Red Bull Media House, the four-minute ride includes everything from 40ft drops to spinning rooms.

We were stoked to be invited to design & develop all the branding for the film which included logo design, motion graphics for the cinema release of the film, an interactive Instagram map, countless assets for social media and the brand bible for the whole project.

Kriss also had the logo tattooed on his forearm, which is definitely a first for us!