VIDEO MASHUP VIRAL MARKETING CAMPAIGN
Audio Visual mashups for the J&B Whisky "Join The City Remix" campaign.
The J&B Whisky : City Remix campaign asked consumers to capture sounds and images that typified their cities. Once uploaded global DJ's mixed them into dance tracks at high octane parties hosted around the world.
To set the tone the campaign was launched with an awesome music video created by Patrick Jean who broke the internet with Pixels in 2010, which later became a hollywood movie.
To keep the campaign flowing with city inspired mixes we were asked to create 10 x A/V viral films using the city sounds uploaded by the public. The above example is the sell in film we created from scratch, check out all the viral which we released throughout the campaign : https://www.youtube.com/user/JBScotchWhisky